What GEO tools do, and why you need one now
A growing share of buying research now ends inside an AI answer, not a click. When an engine names the best options directly, the brands it cites win and everyone else is invisible. Generative engine optimization (GEO), closely related to answer engine optimization (AEO), is the practice of earning those citations. A GEO tool is how you measure whether it is working and decide what to do next.
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