What AEO is, and how it differs from classic SEO
Classic SEO optimizes to rank in a list of links a person then clicks. Answer engine optimization targets a different surface: the single synthesized answer an AI engine returns, with a handful of cited sources. The job changes from “rank in the top ten” to “be the sentence the engine quotes.” That means writing self-contained answers an engine can lift without context, structuring pages for machine extraction, and earning the topical trust that makes an engine choose you over a competitor. AEO is closely related to generative engine optimization; in practice the on-page work overlaps heavily.