Healthy keyword density is 0.5–2.5% — above 3% reads as stuffing.
There is no magic ratio that ranks a page, but there is a ratio that hurts one. When a single word climbs past roughly 3% of all text, the page stops sounding like a person wrote it — and both search engines and human readers notice. Pages that repeat a target term unnaturally tend to be demoted for it, not rewarded. The fix is almost always to say the same thing with synonyms and related phrasing.