A clean slug is a ranking signal you set once and keep forever.
The URL is one of the first things search and AI engines read about a page, and it shows up verbatim in results, citations, and shared links. A short, hyphenated, keyword-bearing slug tells engines and humans what the page is about before they click. A slug full of stop words, dates, or raw punctuation does the opposite — and unlike content, you can't quietly revise it later without a redirect.