What LLM SEO is, and why it's distinct from classic SEO
Classic SEO optimizes to rank in a list of links a person scans and clicks. LLM SEO optimizes to be the source a language model quotes when it answers a question directly. The surface is different — a synthesized answer with a few citations, not ten blue links — and so is the unit of success: being extracted and cited rather than merely ranked. It overlaps with generative engine optimization and answer engine optimization; LLM SEO is the same goal framed around the language models doing the work.