Free SEO Competitor Comparison

Twelve on-page signals, identically extracted from both pages: title tag length, meta description length, heading structure (H1/H2), word count, structured data types, FAQ schema, Open Graph completeness, canonical tag, image alt coverage, text-to-HTML ratio, internal links, and whether an llms.txt file exists at the site root.

Because off-page signals aren't visible from the page itself — backlink and authority data lives in third-party indexes and isn't part of what either page actually serves. On-page signals are also the ones you fully control: if a competitor beats you on authority AND on-page quality, the on-page half is the part you can close this week.

Work top-down by impact: content depth and heading structure first (they change what engines can extract), then structured data and FAQ schema (they change how engines classify and cite you), then metadata lengths, alt coverage, and llms.txt. Each losing row is a concrete edit — most take minutes, not sprints.

Yes. JSON-LD tells engines what a page is — an article, a product, a FAQ — without inference, and FAQ schema in particular mirrors the question-answer shape AI engines extract from. When two pages cover the same topic, the one that declares its structure is easier to retrieve, classify, and quote accurately.

Run the same comparison again right after deploying — the tool fetches both pages live, so your fixes show up immediately. Then give engines time to recrawl: ranking and citation effects follow days to weeks behind the fix, so re-check the comparison and your actual visibility a few weeks later.

Yes — any two public URLs work. Comparing the top two results for a query you're targeting is a fast way to see what the winners have in common before you write your own page.